Digital innovation and entrepreneurship
Richard Whittington
Bok · Engelsk · 2018
| Omfang | XXII, 456 sider : illustrasjoner
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|---|---|
| Opplysninger | "The digital economy encompasses more than half the world, and in today's business market, those with a technology background have an advantage. This textbook provides students who already have digital expertise with a solid foundation in business and entrepreneurship in order to launch and run a business. Using a logical, objective-based structure, the book guides students to a comprehensive and practical understanding of innovation and entrepreneurship. Chapters progress through the steps in creating a successful digital business: framing the business, promotion and sales, delivery and operations, value capture, growth and scalability, intellectual property and protection, and leadership and structure. Features include: learning objectives, introductions, conclusions, tables and figures, highlighted key terms, and analysis and design exercises in each chapter; a wide range of real-world examples; a rolling case study of a hypothetical digital business that models the concepts covered in each chapter; appendices of business terms, including those relating to product licensing, customer service agreements and customer delivery contracts; and key terms explained throughout."--Publ.
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| Emner | Electronic commerce
Entrepreneurship Information technology - Economic aspects Technological innovations - Economic aspects e-handel informasjonsteknologi økonomiske aspekter teknologisk digital innovasjon entreprenørskap |
| Dewey | |
| ISBN | 978-1-108-45494-0. - 978-1-108-47050-6
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