Beyond bullet points
Cliff Atkinson
Bok · Engelsk · 2018 · Nonfiction.
| Omfang | xxxii, 319 pages : : illustrations (chiefly color) ;
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| Utgave | 4th edition.
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| Opplysninger | "Microsoft"--Title page.. - "Published with the authorization of Microsoft Corporation by Pearson Education, Inc."--Title page verso.. - "Using PowerPoint to tell a persuasive story that gets results"--Cover.. - Includes index.. - A theater of persuasion -- Busting the top 3 myths about PowerPoint -- The 5 principles and 10 building blocks of persuasive visual storytelling -- Crafting your story structure -- Anchoring your story in your audience's minds -- Thinking like a storyboard -- The magic of sketching your graphics first -- Getting graphics, quick and easy -- Delivering your visual story -- Present this, not that -- BBP guidelines -- Starting your challenge and desire headlines -- Starting your map headlines.. - "Think beyond bullet points--and amplify the impact of your message! Now in its fourth edition, this popular classic illuminates an innovative, step-by-step methodology designed to unlock the amazing visual story waiting to be released from your message. Communications expert Cliff Atkinson show how to apply classic storytelling tenets and practical, research-based guidelines as you work with Microsoft PowerPoint--for memorable, meaningful, and persuasive visual stories. Change your approach--and transform your results!"--Page 4 of cover.
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| ISBN | 150930553X. - 9781509305537 (paperback). - 9781509305537
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