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| Omfang
| x, 160 pages : : illustrations ;
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| Opplysninger
| Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index.
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| Emner
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| Dewey
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| ISBN
| 9780415806749 (pbk. : alk. paper). - 9780415899994 (hardback : alk. paper)
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| ISBN(galt)
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