CRM at the speed of light : social CRM strategies, tools, and techniques for engaging your customers
Paul Greenberg
Bok · Engelsk · 2010
| Utgitt | New York : McGraw-Hill , 2010
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| Omfang | xxvi, 662 s. : ill.
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| Utgave | 4th ed.
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| Opplysninger | Formerly CIP.. - Includes index.. - OMG! : your customer really is your BFF! -- CRM, CMR, VRM or-- who cares? -- The customer owns the experience -- Enterprise 2.0 : not exactly what you think -- A company like me : new business -- Do you have the ring? : tools for customer engagement -- Love your customers publicly : blogs and podcasts -- Wikis are a weird name for collaboration, n'est çe pas? -- Social networks, user communities : who loves ya, baby? -- Movin' and groovin' : the use of mobile devices -- The collaborative value chain -- Sales and marketing : the customer is the right subject -- Customer service is our name--and our game -- The difference : CRM, the public sector, and politics -- SOA for poets -- At home or in the clouds--and in open spaces between -- Big picture, big strategies -- Mapping the customer experience -- Process and data go together like-- CRM operations -- Value given, value received : analyzing the return on CRM -- When you buy the application, you buy the vendor, though you don't implement him -- Waving to the future.
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| Emner | |
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| ISBN | 0071590455 (hbk.) : : £21.99. - 9780071590457 (hbk.) : : £21.99
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