Exploring public relations : global strategic communication
[edited by] Ralph Tench, Liz Yeomans
Bok · Engelsk · 2017
| Medvirkende | |
|---|---|
| Utgitt | Upper Saddle River, N.J. : Pearson , 2017
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| Omfang | XXIX, 578 s. : ill.
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| Utgave | 4th ed.
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| Opplysninger | About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public relations -- Public relations origins: definitions and history -- Public relations and media -- Digital and social media -- Public relations and democracy -- Community and society: corporate social responsibility (csr) -- International and multicultural context of public relations -- Role of the public relations practitioner -- Public relations theories and concepts -- Public relations theories: an overview -- Strategic public relations planning and management -- Public relations programme research and evaluation -- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion -- Public relations' professionalism and ethics -- Public relations specialisms -- Media relations -- Internal communication -- Managing community involvement programmes -- Issues management -- Crisis public relations management -- Public relations and the consumer -- Business-to-business public relations -- Public affairs -- Pr in the world of finance -- Integrated marketing communications -- Sponsorship and public relations -- Sectoral considerations -- Corporate communication -- Non-government organistions and pressure groups -- Celebrity public relations -- Strategic communication and social marketing in healthcare -- What next? future issues for public relations -- Glossary -- Index.
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| Emner | Public relations.
PR public relations markedskommunikasjon reklame marknadskommunikasjon samfunnskontakt |
| Dewey | |
| ISBN | 978-1-292-11218-3. - 978-1-292-20034-7
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| ISBN(galt) |
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