Record label marketing : how music companies brand and market artists in the digital era /
Amy Macy
Bok · Engelsk · 2016
| Omfang | xx, 471 pages : : illustrations ;
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| Utgave | Third edition.
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| Opplysninger | Formerly CIP.. - Introduction -- Marketing concepts and definitions -- Market segmentation and consumer behavior -- Market research -- The value of branding in the music business -- The marketing plan -- The U.S. industry numbers -- Label operations -- Record label finances -- Publicity -- Social media -- The business of radio -- Promotion, airplay, and the charts -- Music video -- Music distribution and music retailing -- Technology and the music business -- Tour support and sponsorship -- Grassroots marketing -- Advertising in the recording industry -- Epilogue.
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| Emner | Music trade.
Sound recording industry. Sound recordings - Marketing. branding forbrukeratferd markedsføring musikk musikkvideoer plateselskap plateselskaper |
| Dewey | |
| ISBN | 9780415715140 (pbk.) : : £34.99. - 9780415715157 (hbk.) : : £100.00. - £34.99
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