The branding of the American mind : how universities capture, manage, and monetize intellectual prop - detaljert visning

The branding of the American mind : how universities capture, manage, and monetize intellectual property and why it matters

Jacob H. Rooksby
Bok Engelsk 2016


Omfang	XIX, 370 sider : illustrasjoner
Opplysninger	Intellectual property, higher education, and the public good -- Intellectual property explained -- University(tm) -- University patents under the sun -- Copyright on campus -- In pursuit of brand : names, domain names, images, slogans, and secrets -- Private rights in the public interest : a path forward.
Emner	Intellectual property - United States Universities and colleges - Law and legislation - United States Kommersialisering Universiteter Åndsverk
Geografisk emneord	USA
Dewey	346.73048
ISBN	1421420805. - 9781421420806