Competition in marketing.
Edited by Taylor W. Meloan and Charles M. Whitlo.
Bok · Engelsk · 1964
| Medvirkende | |
|---|---|
| Utgitt | [Los Angeles] : Dept. of Marketing and Business Logistics, Graduate School of Business Administration, University of Southern California , [c1964]
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| Omfang | v, 203 p.
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| Opplysninger | A collection of papers originally presented as lectures at the University of Southern California.. - The American art of wanting, by W.J. Regan.--Competition, innovation and marketing management, by W. Lazer.--A competitive edge in marketing communications, by J.H. Myers.--The phenomenological situational episode: A competitive tool for marketing management, by G.A. Field and J. Douglas.--Some unresolved questions in retail competition, by S.C. Hollander.--Advertising research in action, by S.H. Britt.--The role of point of purchase display in the manufacturer's marketing mix, by B.C. McCammon.--The salesman and competition, by J.M. Rathmell.--Automation and mechanization: the competitive edge, by C.R. Goeldner.--Contactual competition in aerospace marketing, by W.H. Reynolds.--Meeting opportunities in the Common Market, by J.D. Calderwood.--Marketing opportunities in the developing economies of India and Pakistan, by R.R. Mead.--Competition in freight transport, by L.L. Waters.--Autopsies of marketing failures, by T.L. Berg.
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| Emner |