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Utgitt
| Upper Saddle River, N.J. : London : : Prentice Hall ; : Pearson Education, , [2012].
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Omfang
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Utgave
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Opplysninger
| What is strategy? -- Strategy and performance -- Analyzing the external strategic environment -- Analyzing an industry -- Analyzing an organization's strategic resource base -- Formulating business unit strategy -- Business unit strategy : contexts and special dimensions -- Global strategy formulation -- Corporate strategy : shaping the portfolio -- Corporate strategy : managing the portfolio.
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Emner
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Dewey
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ISBN
| 0132145626. - 9780132145626
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