Creative library marketing and publicity : best practices /
edited by Robert J. Lackie, M. Sandra Wood
Bok · Engelsk · 2015
| Medvirkende | |
|---|---|
| Omfang | XI, 190 s. : ill.
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| Opplysninger | Building a foundation for marketing success / Jeannie Allen -- Conversations : building relationships and using constituent voice in outreach / Letha Kay Goger -- Plano Public Library System : building a social media presence / Brent Bloechle -- Creating campus buzz with promotional videos / Heather A. Dalal, Paris Hannon, and Robert J. Lackie -- Promotion, publicity, and beyond : using a marketing plan and innovative strategies to reach users in an academic health science center library / Mary E. Edwards, Hannah F. Norton, Michele R. Tennant, Nina C. Stoyan-Rosenzweig, and Matthew Daley -- Branding for relevance : a public library's continuing campaign for access / Jessica Ford and Jim Staley -- People do still read e-mail! : e-mail marketing as an academic library outreach tool / Jamie Hazlitt -- Increasing library use : it's a long story / Erica Thorsen -- If you build it, will they come? : marketing a new library space / Coleen Meyers-Martin and Lynn D. Lampert -- Marketing on a shoestring : publicity and promotion in a small public library / Heather Nicholson -- Library programming : methods for creation, collaboration, delivery, and outreach / Amanda Piekart and Bonnie Lafazan -- "Flipping the switch" for school library advocacy / Sara Kelly Johns.
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| Emner | Libraries - Marketing
Libraries - Public relations Libraries - United States bibliotek markedsføring USA |
| Dewey | |
| ISBN | 9781442254206 (hardcover : alk. paper). - 9781442254213
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| ISBN(galt) | 9781442254220 (ebook)
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