| Annen tittel
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| Medvirkende
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| Omfang
| XVI, 326 sider : : illustrasjoner
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| Utgave
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| Opplysninger
| Introducing advertising and promotion -- Theorising advertising -- The brand and integrated marketing communications planning -- Advertising agencies : organising creative work -- Strategy and creativity -- Promotional media in the digital age -- Non-advertising promotion -- International advertising -- Advertising and promotion : ethics and regulation -- Research in advertising.
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| Emner
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| Dewey
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| ISBN
| 1446280713. - 1446280721. - 9781446280713. - 9781446280720
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| ISBN(galt)
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