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| Omfang
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| Utgave
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| Opplysninger
| First edition entered under: Marketing metrics. 2006.. - "This book outlines the sources, strengths, and weaknesses of a broad array of key marketing metrics. How to harness those data for insight is explained. Most importantly, how to act on this insight-how to apply it not only in planning campaigns but also in measuring their impact, correcting their courses, and optimizing their results is explained"--
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| Emner
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| Dewey
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| ISBN
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