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Utgitt
| New York : Routledge , 2015
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Omfang
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Opplysninger
| Preface -- History of consumer marketing -- The marketing dynamics -- Sensory marketing -- The brain and the five senses -- The sense of sight -- The sense of sound -- The sense of smell -- The sense of touch -- The sense of taste -- Multi-sensory brand experience -- Sensory marketing in the future -- Index.
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Emner
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Dewey
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ISBN
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