Promotion and marketing for broadcasting and cable

edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein
Bok Engelsk 1999


Utgitt	Boston : Focal Press , c1999
Omfang	XIII, 248 s. : ill.
Utgave	3rd ed.
Emner	Cable broadcasting - Marketing Radio broadcasting - Marketing Television broadcasting - Marketing telekommunikasjon markedsføring radio fjernsyn
ISBN	0240803426

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