Strategic marketing management cases
David W. Cravens David W. Cravens, Charles W. Lamb, Jr
Bok Engelsk 1993
| Utgitt | Homewood, IL : Irwin , c1993
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|---|---|
| Omfang | xviii, 900 s. : ill.
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| Utgave | 4th ed.
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| Opplysninger | Rev. utg.av: Strategic marketing management cases and applications. 3rd ed. 1990.
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| Emner | |
| ISBN | 0256105316
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