Image marketing and entrepreneurship : the need for an intergrated economic and psychological approach to marketing strategy


Harry Nyström
Bok Engelsk 1996
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Utgitt
Sandvika : Norwegian School of Marketing , 1996
Opplysninger
"Paper presented at the UIC/AMA Symposium on Marketing and Entrepreneurship, Stockholm, June 19, 1995?"
Emner
nmh markedsføring

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