Social marketing : theoretical and practical perspectives

edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
Bok Engelsk 1997


Utgitt	Mahwah, N.J. : Erlbaum , 1997
Omfang	XV, 457 s. : ill.
Opplysninger	"Paper presented at the Role of Advertising in Social Marketing Conference held in Atlanta, Ga., May 17-19, 1995" - Forordet
Emner	markedsføring sosial helse
ISBN	0805824995

Biblioteksøk