Diffusing marketing theory and research : the contributions of Bauer, Green, Kotler, and Levitt

edited by Alan R. Andreasen, David M. Gardner
Bok Engelsk 1979


Utgitt	Chicago : American Marketing Association , c1979
Omfang	v, 148 s.
Opplysninger	"Papers ... presented at the tenth Paul D. Converse Symposium held at the University of Illinois, May 22-23, 1978.". - Bibliography: p. 131-148.
Emner	Marketing research - Congresses Marketing - Congresses
ISBN	0877571163

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