When the message feels right : investigating how source similarity enhances message persuasiveness
by Ali Faraji-Rad
Bok Engelsk 2012
| Utgitt | Oslo : BI Norwegian Business School , cop. 2012
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| Omfang | 75 s. : ill.
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| Opplysninger | Avhandling (ph.d.) - Handelshøyskolen BI, Oslo, 2012
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| Dewey | |
| ISBN | 9788282470438
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