Design management case studies
Robert Jerrard, David Hands, and Jack Ingram.
Bok Engelsk 2002 Bob. Jerrard,· Electronic books.
| Utgitt | London ; New York : : Routledge, , 2002.
|
|---|---|
| Omfang | 1 online resource (251 p.)
|
| Opplysninger | Description based upon print version of record.. - Book Cover; Title; Contents; List of figures; List of tables; Notes on contributors; Preface; Acknowledgements; Introduction; Notes on the nature of Design Management; Introduction to the case studies; Electrolux: the management of complexity in a large organization; Research methodologies for postgraduate studies in Design Management; Design Management audits; Managing and marketing creativity: perspectives on design consultancy and architectural practice; The effectiveness of Design Management communication in British Telecom; Design Management potential at David Clarke Associates. - Branding in the fashion industry: Charlie Allen MenswearManaging design at Skopos; Index. - This introductory text to the relatively young discipline of design management provides invaluable case study material on a diverse range of industrial contexts including international design policy at Electrolux.
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 041523378X. - 0415233798
|
