The New direct marketing : how to implement a profit-driven database marketing strategy

· David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.]
Bok Engelsk 1995


Utgitt	Burr Ridge, Ill. : Irwin , c1995
Omfang	xiv, 493 s. : ill.
Utgave	2nd ed.
Emner	Data base management Data base marketing Direct marketing - Data processing Direct marketing - Statistical methods
ISBN	1556238096

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