Exploring the conceptual domain of country image Japan : documentation of the content analysis of the Japanese press : Asahi and Nikkei
by Akemi Nakamoto, Ingeborg Astrid Kleppe
Bok Engelsk 2002
Utgitt | Bergen : Institute for Research in Economics and Business Administration , 2002
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Omfang | 100 s.
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Opplysninger | SNF project no. : 6345. - SNF project no. : 6490. - SNF-project: Building efficient destination images : a study of international image programs for Norway. - SNF-project: Country-origin strategies in international marketing of bioproducts
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Emner |