Consumer ethnocentrism in evaluations of superior foreign brands and inferior domestic brands : a st - detaljert visning

Consumer ethnocentrism in evaluations of superior foreign brands and inferior domestic brands : a study of Polish consumers

Magne Supphellen
Bok Engelsk 2000


Utgitt	Bergen : Foundation for Research in Economics and Business Administration , 2000
Omfang	21 bl.
Opplysninger	"SNF-project no. 6345: "Country-of-origin strategies in the international marketing of bioproducts: opportunities and challenges".". - SNF-prosjektnr : 6345. - Elektronisk reproduksjon
Emner	merkevarer polske konsumenter hjemmemarked