Future directions for marketing : proceedings of two European colloquia, April 1976 and May 1977

edited by George Fisk, Johan Arndt and Kjell Grønhaug
Bok Engelsk 1978


Utgitt	Cambridge, Mass. : Marketing Science Institute , 1978
Omfang	XI, 412 s. : ill.
Opplysninger	" ... the 1976 ... Colloquium on Social Responsibility in Marketing ... the 1977 Colloquium on Managing the Social Consequences of Marketing ..." - S. XI.

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