The Role of affect in consumer behavior : emerging theories and applications

edited by Robert A. Peterson, Wayne D. Hoyer, William R. Wilson
Bok Språk ikke angitt 1986


Utgitt	Lexington, Mass. : Lexington Books , c1986
Omfang	ix, 196 s. : ill.
Opplysninger	"On September 21-22, 1984, the University of Texas at Austin sponsored a symposium ... Organized around five formal paper presentations and one free-for-all ..." - Forordet.
ISBN	0669128740

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