Visual communication theory and research : a mass communication perspective
Shahira Fahmy
Bok · Engelsk · 2014
| Medvirkende | |
|---|---|
| Utgitt | N.Y. : Palgrave Macmillan , 2014
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| Omfang | XII, 192 s. : ill.
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| Opplysninger | Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
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| Emner | Visual communication
Visual communication - Research visuell kommunikasjon biletmedia massekommunikasjon forsking forskingsmetodar teori |
| Dewey | |
| ISBN | 9781137362148
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