Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categorie - detaljert visning

Place-of-origin effects on brand equity : explicating the evaluative pertinence of product categories and association strength

Mikael Andéhn
Bok Engelsk 2013


Utgitt	Stocholm : Stockholm University , 2013
Omfang	198, 18 s. : ill.
Opplysninger	Avhandling (dr.grad) - Stockholms universitet, 2013
ISBN	9789174477504