Globalization, culture and branding : how to leverage cultural equity for building iconic brands in - detaljert visning

Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization

Carlos J. Torelli
Bok Engelsk 2013


Utgitt	New York : Palgrave Macmillan , cop. 2013
Omfang	XI, 181 s. : fig.
Emner	branding merkevarebygging tverrkulturelle merkevarer forbrukeratferd
ISBN	9781137333315