
Visualizing the web : evaluating online design from a visual communication perspective
Edited by Sheree Josephson, Susan B. Barnes & Mark Lipton
Bok · Engelsk · 2010
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Utgitt | New York : Peter Lang Publishing , 2010
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Omfang | 204 s. : ill.
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Opplysninger | Introduction Josephson/Susan B. Barnes/Mark Lipton – From page to screen and beyond : the evolution of Web metaphors and their impact on communication design / Sally Gill -- Something new, something old, something borrowed : Web pages and visual culture / Susanna Paasonen -- An elemental approach to Web site visuals / Valerie V. Peterson -- Thinking visually : Heuristics for Web site analysis and design / Craig Baehr -- Using eye tracking to see how viewers process visual information in cyberspace / Sheree Josephson -- Web site usability : tips, techniques, and methods / Roxanne O'Connell -- How do users evaluate Web sites? / Ulla Bunz, Juliann Cortese --Visual evaluation of the World Wide Web / Susan B. Barnes -- Epilogue : an interview with Hillman Curtis / Amanda Carlson, Sheree Josephson.. - This book analyzes Web page design from a visual communication perspective. Visual communication is an emerging field which draws on numerous disciplines concerned with the creation, perception, and interpretation of visual messages. The transdisciplinary nature of the field allows us to see the sites examined from new visual vantage points – metaphorical, cultural, and rhetorical; cognitive, perceptive, and evaluative. With an introduction and eight essays by visual communication scholars, the book also includes an insightful interview with Hillman Curtis, one of the foremost Web page designers in the world.
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Emner | webdesign visuell kommunikasjon visual communication web design nettsider
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Dewey | |
ISBN | 9781433111440. - 9781433111457
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