Readership research and the planning of press schedules

Guy Consterdine
Bok · Engelsk · 1988

Utgitt	Aldershot : Gower , c1988
Omfang	vii, 178 s. : ill.
Emner	Advertising media planning - Great Britain Advertising, Magazine - Great Britain Advertising, Newspaper - Great Britain Readership surveys - Great Britain
ISBN	0566050714