Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with - detaljert visning

Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives

[edited and] with an introduction by Stan Rapp
Bok Engelsk 2010


Utgitt	New York : McGraw-Hill , c2010
Omfang	XIII, 238 s. : ill.
Emner	Branding (Marketing) Direct marketing Interactive marketing
ISBN	9780071638029