Memorable customer experiences : a research anthology

edited by Adam Lindgreen, Joėlle Vanhamme and Michael B. Beverland
Bok Engelsk 2009


Utgitt	Farnham : Gower , c2009
Omfang	xx, 295 s.
Opplysninger	Includes bibliographical references and index.
Emner	Consumer satisfaction - Evaluation Marketing research Relationship marketing experiental marketing
ISBN	9780566088681

Biblioteksøk