A tiger in the tank : Ernest Dichter : an Austrian advertising guru

· editors and authors, Franz Kreuzer, Gerd Prechtl, Christoph Steiner ; translated by Lars Hennig
Bok Engelsk 2007


Utgitt	Riverside, Calif. : Ariadne Press , c2007
Omfang	214 s. : ill.
Utgave	Exp. English ed. / edited by Lowell A. Bangerter.
Emner	Dichter, Ernest Motivation research (Marketing)
ISBN	157241152X. - 9781572411524

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