Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, - detaljert visning

Tangible strategies for intangible assets : how to manage and measure your company's brand, patents, intellectual property, and other sources of value

John Berry
Bok Engelsk 2004


Utgitt	New York : McGraw-Hill , c2004
Omfang	IX, 325 s. : ill.
Emner	Intangible property - Management Intangible property - Valuation finansforvaltning
ISBN	0071412867