Using research in public relations : applications to program management

Glen M. Broom, David M. Dozier
Bok · Engelsk · 1990

Utgitt	Englewood Cliffs, N.J. : Prentice-Hall , c1990
Omfang	XVIII, 414 s. : ill.
Emner	Market surveys Public relations - Research Methodology reklame pr
ISBN(galt)	0139391665