The Cycle : A Practical Approach to Managing Arts Organizations /
Michael M. Kaiser Michael M. Kaiser with Brett E. Egan.
Bok Engelsk 2013 · Electronic books.
| Utgitt | Waltham, Mass. : : Brandeis University Press, , 2013.
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| Omfang | 1 online resource (205 p.)
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| Opplysninger | Description based upon print version of record.. - Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning.. - Offers practical advice, based on the notion of a "family" of supporters, for managing healthy arts organizations
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1611684781. - 9781611684780
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