The second century : reconnecting customer and value chain through build-to-order : moving beyond ma - detaljert visning

The second century : reconnecting customer and value chain through build-to-order : moving beyond mass and lean production in the auto industry

Matthias Holweg
Bok Engelsk 2004


Utgitt	Cambridge, Mass. : MIT Press , c2004
Omfang	XI, 238 s. : ill.
Emner	Automobile industry and trade Automobile industry and trade - United States Automobiles - Marketing Consumer satisfaction Vis mer... Biler - Markedsføring Bilindustri Kundeservice bilindustri verdikjeder bildeler produksjonsorganisasjon
ISBN	0262083329