Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of s - detaljert visning

Key marketing skills : turning marketing strategy into marketing reality, a complete action kit of strategies, tools and techniques for marketing success

Peter Cheverton
Bok Engelsk 2004


Utgitt	Sterling, Va. : Kogan Page , 2004
Omfang	XIII, 383 s. : ill.
Utgave	2nd ed.
Opplysninger	1 CD-ROM i lomme
Emner	Marketing Strategic planning Markedsføring markedsføring strategisk planlegging
ISBN	0749442980