Rethinking marketing : developing a new understanding of markets

[edited by] Håkan Håkansson, Debbie Harrison, Alexandra Waluszewski
Bok Engelsk 2004


Utgitt	Chichester : Wiley , c2004
Omfang	X, 281 s. : ill.
Opplysninger	"This book is the result of the seminar that was held in May 2003 in Oslo" - Forordet
Emner	Markedsføring markedsføring
ISBN	0470021470

Biblioteksøk