Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorsh - detaljert visning

Nonprofit and business sector collaboration : social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings

Walter W. Wymer, Sridhar Samu, editors
Bok Engelsk 2003


Utgitt	New York : Best Business Books , c2003
Omfang	197 s. : ill.
Opplysninger	"... co-published simultaneously as Journal of nonprofit & public sector marketing, volume 11, number 1 2003" - Tittelbladet
Emner	Corporate sponsorship Nonprofit organizations - Marketing Social marketing Social responsibility of business
ISBN	0789019922. - 0789019930