Tobacco advertising : the great seduction


Gerard S. Petrone
Bok Engelsk 1996
Utgitt
Atglen : Schiffer Publ. , c1996
Omfang
271 s. : kol. ill.
Opplysninger
The book takes the reader through the rapid growth of the tobacco industry following the Civil War, introduction of the cigarette, early newspaper advertising, and passing consumer preferences for snuff, chewing and pipe tobacco, and cigars. Also covered are wide-ranging promotional ploys and gimmickry that evolved in this century.
Emner
ISBN
0887409725

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