Consumer Demographics and Behaviour
Jo M. Martins
Bok Engelsk 2012 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Dordrecht : Springer , 2012
|
| Omfang | 1 online resource (228 p.)
|
| Opplysninger | Description based upon print version of record.. - Preface; Purpose; Organization; Part I -- Basic Issues: Market Size and Composition; Part II -- Demographic Change, Markets and Consumption; Part III -- Consumption, Income, Age, Cohort and Gender; Use; Contents; List of Figures; List of Tables; Part I Basic Issues: Market Size and Composition; 1 The Making of Markets; 1.1 Markets are People; 1.2 Choices People Make: Tendency to Consume or Save and Credit; 1.3 Market Size, Value and Measurement Issues; 1.4 Market Size: Income and Population; 1.5 Income and the Life Cycle; 1.6 Market Segmentation and Peoples Characteristics. - 1.7 Strategy Development: Dimensions and AssessmentReferences; 2 Perspectives on Consumer Behaviour; 2.1 Consumer Behaviour: Assumptions and Deductions; 2.2 Economic Perspectives; Box 2.1 Economics of Consumer Choice and Rational Maximisation of Preferences: A Simple Microeconomic Model; 2.3 Psychological Perspectives; Box 2.2 Multi-attribute Attitude Model; 2.4 Sociological Perspectives; Box 2.3 A Typology of Social Trends and Consumer Behaviour; 2.5 Anthropological Perspectives; 2.6 Psychographic Perspectives; 2.7 Evolving Perspectives and Concepts; References. - 3 Towards Consumer Demographic Perspectives3.1 Demography is About People: Characteristics and Change; Box 3.1 Balancing Equation of Population Change: A Basic Demographic Model; 3.2 Population Age and Changing Market Characteristics; 3.2.1 Life Cycle Events; 3.2.2 Fertility, Mortality and Population Age; Box 3.2 Synthetic Demographic Concepts of Fertility and Life Expectancy; 3.3 Demographic Events: Market Triggers; 3.4 Demographic Dynamics and Market Changes; 3.5 Gendered Effects; 3.6 Ageing and Substitution Effects; 3.7 Cohort Effects; 3.8 Demographic Factors and Consumer Behaviour. - 4.5 Demographic Transition and Differences in Age Distribution4.6 Age Distribution and Stages of Development; 4.7 Future of the Worlds Population; 4.7.1 Four Hypotheses; 4.7.2 The Medium Projection; 4.7.3 Demographic Transition and Ageing of Global Markets; 4.7.4 Stage of Economic Development and Ageing; 4.8 Some Implications of World Ageing to Consumer Behaviour; 4.8.1 More Developed Countries; 4.8.2 Least Developed Countries; 4.8.3 Other Less Developed Countries; Appendix: Population Growth Rates Estimation -- Example; References; 5 Growth of Global Markets. - 5.1 Population Growth and Food Consumption: The Malthusian Perspective. - Appendix: Consumer Market Demographics in the United States1 Development and Evolution; 2 Development and Evolution of Consumer Market Statistics; 3 Data and Methods; 4 The Current State of the Art and the Future; References; Part II Demographic Change, Markets and Consumption; 4 Population Growth in Global Markets; 4.1 Population Growth Over Time; 4.2 Growing Population in Regional Markets; Box 4.1 Population Growth Rates; 4.3 Population and Stage of Development; 4.4 Recent Population Growth; Box 4.2 The Demographic Transition: Population Growth, Mortality and Fertility. - This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic persp
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9789400718548
|
