Thirsting for markets : the global impact of corporate alcohol

by David H. Jernigan
Bok · Engelsk · 1997

Utgitt	San Rafael : The Marin Institute for the Prevention of Alcohol and Other Drug Problems , c1997
Omfang	92 s.
Opplysninger	This report is the result of three years of tracking big alcohol around the world. Beginning with an overview of the changing fortunes of alcohol worldwide, the report then takes an in-depth look at alcohol marketing in three settings: a "newly-industrializing country" in Asia, a developing country in Africa, and a post-communist country in Eastern Europe.
Emner	Advertising Alcoholic Beverages Commerce Developing Countries bryggerier utviklingsland markedsføring alkoholreklame