Karma queens, geek gods, & innerpreneurs : meet the 9 consumer types shaping today's marketplace

Ron Rentel ; with Joe Zellnik
Bok · Engelsk · 2007

Utgitt	New York : McGraw-Hill , c2007
Omfang	XII, 313 s.
Emner	Consumers Marketing research
ISBN	0071477918. - 9780071477918