The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability

John G. Freeland, editor
Bok · Engelsk · 2003

Utgitt	New York, N.Y. : McGraw-Hill , c2003
Omfang	VIII, 353 s. : ill.
Emner	Brand name products - Marketing Management Customer loyalty Customer relations - Management
ISBN	0071409351