The influence of culture and pricing frameworks on consumer response to cause-related marketing : a cross-cultural study between Norway and France
Kristian Bergsmark Vodde, May Lin
Bok Engelsk 2011
Utgitt | Oslo : [K.B. Vodde] , 2011
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Omfang | III, 53 bl. : ill.
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Opplysninger | Masteroppgave (MSc) - Handelshøyskolen BI, 2011
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Emner | internasjonal markedsføring ledelse international marketing management
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