Using mobile services to strengthen brand relationships : the effects of SMS and MMS channel additio - detaljert visning

Using mobile services to strengthen brand relationships : the effects of SMS and MMS channel additions on brand knowledge, satisfaction, loyalty and main channel use

Herbjørn Nysveen
Bok Engelsk 2003


Utgitt	Bergen : Institute for Research in Economics and Business Administration , 2003
Omfang	VII, 121, VI s. : ill.
Opplysninger	Prosjektnr : 6500. - SNF-project: Mobile and channel integrating electronic commerce
Emner	mobiltelefon merkevare tilfredshet lojalitet
ISBN	8249102797