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| Utgitt
| Oxford : Butterworth-Heinemann , 2002
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| Omfang
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| Utgave
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| Opplysninger
| "Marketing strategy moving from the 4Ps - product, price, promotion, place - of traditional marketing management to the 30Rs - the thirty relationships - of a new marketing paradigm". - 1. utg. 1999. - Under tittelen på omslaget: Marketing management, relationship strategy and CRM approaches for the network economy
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| Emner
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| ISBN
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