Attracting Investors : A Marketing Approach to Finding Funds for Your Business
Philip. Kotler
Bok Engelsk 2004 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2004.
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| Omfang | 1 online resource (258 p.)
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| Opplysninger | Description based upon print version of record.. - ATTRACTING INVESTORS; CONTENTS; Preface; Part One INTRODUCTION; 1 Marketing to Investors and Lenders: What the Capital Markets Want; 2 Raising Capital: An Overview of Your Alternatives; Part Two UNDERSTANDING INVESTORS AND LENDERS; 3 Early-Stage Financing: The Role of Business Angels; 4 Private Equity: Unleashing Your Company's Potential Value; 5 Lenders: Raising Funds from Banks and Other Financial Institutions; Part Three TOOLS FOR ATTRACTING AND KEEPING INVESTORS AND LENDERS; 6 Strategy: How to Win Investors' Mind Share; 7 Tactic: How to Win Investors' Market Share. - 8 Value: How to Win Investors' Heart SharePart Four EPILOGUE; 9 Get Your Marketing Right!; Index. - Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investorsHow can businesses do a better job of attracting capital? The answer: ""Marketing!"" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and vetera
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| ISBN | 0471646563
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