Eating the big fish : how challenger brands can compete against brand leaders
Adam Morgan
Bok Engelsk 1999
Utgitt | New York : John Wiley , c1999
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Omfang | XVII, 286 s. : ill.
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Emner | |
ISBN | 0471242098
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Eating the big fish : how challenger brands can compete against brand leaders
Adam Morgan
Bok · Engelsk · 2009
Adam Morgan
Bok · Engelsk · 2009